Esaurito
Parametri
- 255pagine
- 9 ore di lettura
Maggiori informazioni sul libro
This story is about the world of shopping. The world of shopping is in flux as retail designers and marketers recognize that their 20th century tools are getting rusty and dull. The first-world customer is older, wiser, and more cynical. For merchants and marketers trained to fight wars - Coke vs. Pepsi, Sainsbury's vs. Tesco - the unpleasant surprise is that they find themselves in a 21st century bar fight, where everybody is competing with everybody else for the customer's discretionary expenditure.
Acquisto del libro
Why We Buy, Paco Underhill
- Lingua
- Pubblicato
- 2001
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Titolo
- Why We Buy
- Sottotitolo
- The Science of Shopping
- Lingua
- Inglese
- Autori
- Paco Underhill
- Editore
- Texere Publishing
- Pubblicato
- 2001
- Formato
- In brossura
- Pagine
- 255
- ISBN10
- 158799044X
- ISBN13
- 9781587990441
- Serie
- Tag
- Saggistica, Scienze sociali, Commercio, Business & Management, Temi psicologici, Psicologia, Scienza, Economia, Sociologia
- Titolo originale
- Why We Buy: The Science of Shopping
- Valutazione
- 3,9 su 5
- Descrizione
- This story is about the world of shopping. The world of shopping is in flux as retail designers and marketers recognize that their 20th century tools are getting rusty and dull. The first-world customer is older, wiser, and more cynical. For merchants and marketers trained to fight wars - Coke vs. Pepsi, Sainsbury's vs. Tesco - the unpleasant surprise is that they find themselves in a 21st century bar fight, where everybody is competing with everybody else for the customer's discretionary expenditure.