Rob è un imprenditore esperto focalizzato sulla raccolta di insight imparziali dei clienti e sulla guida delle idee dal concepimento ai primi clienti paganti. Il suo lavoro si concentra sull'abilità critica di parlare con i clienti per convalidare le idee di business, anche quando si confronta con feedback potenzialmente fuorvianti. Aiuta anche gli altri a progettare e condurre workshop coinvolgenti ed efficaci. Il suo approccio si basa sull'esperienza pratica e sulla spinta a comprendere veramente il mercato.
"Whether workshops are your whole world or just a small part, this book will equip you with the tools to design and run a brilliant session, every time, with no stress or drama. And you won't even need to turn into a charismatic superstar to make it happen."--Back cover
How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better