Jim Cathcart Libri

"Selling by Objectives" demonstrates the advantages of non-manipulative sales techniques that create long-term good will and help to build solid business relationships. Written by three of the nation's leading sales trainers, "Selling by Objectives" outlines the sales philosophies and principles of many Fortune 500 companies, and demonstrates the importance and effectiveness of obtaining the highest levels of professionalism. Featuring up-to-date consultative techniques and relationship-based tactics, "Selling by Objectives" applies verified techniques to selling for success.

In today's fast-moving, fiercely competitive markets, sales is more than a job, it is a career, a profession requiring special knowledge and specific skills. You have to be your own boss, take on the responsibilities—and reap the rewards—of sales management.

Tells how to identify and analyze one's talents, and gives tips on finding the work that best utilizes them

Focusing on effective communication, this book guides readers to become the speaker their audience desires. It emphasizes understanding audience expectations, refining presentation skills, and delivering messages with confidence and clarity. By incorporating practical tips and techniques, the book aims to empower individuals to connect with their listeners and leave a lasting impact, transforming them into engaging and memorable speakers.

Mentorship is highlighted as a crucial element for success across various fields. The book explores how top performers leverage the guidance and support of mentors to enhance their skills and achieve their goals. It emphasizes the transformative impact of mentorship on personal and professional growth, showcasing real-life examples and strategies for finding and fostering these invaluable relationships. The narrative encourages readers to seek mentorship as a pathway to elevate their own performance and reach new heights in their careers.