Focusing on corporate leaders from the past two centuries, the book examines how their strong social missions were integral to their business success. Geoffrey Jones analyzes the motivations and character of fourteen influential figures, contrasting their profound social and environmental commitments with the more superficial corporate social responsibility seen in contemporary practices. The exploration highlights the importance of genuine ethical engagement in business.
Geoffrey Jones Libri
Geoffrey G. Jones è un autore britannico ed un esperto di spicco nella storia del commercio. Il suo lavoro approfondisce gli intricati temi del business internazionale e della sua evoluzione storica, esaminando l'interazione delle strategie aziendali e i loro impatti storici. L'esperienza e l'approccio analitico di Jones offrono ai lettori profonde intuizioni sullo sviluppo del commercio globale e sul suo panorama in continua evoluzione.
Multinationals and Global Capitalism
- 352pagine
- 13 ore di lettura
"This book contributes to contemporary globalization debates by providing a survey of the growth and role of multinational enterprises in the world economy over the last two hundred years"--Provided by publisher.
A revision-style booklet written by senior examiners to match perfectly to particular specifications. Each booklet also contains a sample test and answers to allow students to check their progress.