Tony Allen Libri

Do you ever wonder why the British drive on the left while everyone else in Europe drives on the right? Why Venice was built on man-made islands in a lagoon? Why some Canadians speak French and others English? When we started using pieces of paper to represent money? Well you need wonder no longer. "How it All Started" will take you on a fascinating journey to uncover the truth. The way we live in the modern era has its roots much further back in history. And this book, crammed full of quirky facts and detailed analysis, explores the complex and fascinating political, social, religious and cultural factors that have made our world the way it is today. So by starting with one question you will soon be learning about so much more than you imagined.

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.Divided into three parts and written by eighteen experts on the subject, this fully revised and updated guide to brands and branding examines the case for brands, outlines best practice and the future for brands. It includes chapters on brand valuation, what makes a brand great, brand strategy, brand experience, visual and verbal identity, brand communications, brand protection and new chapters on branding in India and brands in a digital world.

An authoritative and comprehensive legal text on all aspects of age restricted goods and services in England and Wales. Now in its third edition, the book covers all of the latest changes to age restrictions, including offensive weapons, cosmetic fillers and unmanned drones.

With contributions from leading global brand experts, this resource outlines the significance of brands, including their financial and social value, and identifies the factors that contribute to brand greatness. It discusses best practices in branding and explores the future of brands in a globalized world. Notably, a company’s brand can represent up to 80 percent of its market value, underscoring its importance as a vital asset. The book argues that all organizations, including not-for-profits like the Red Cross and Oxfam, should prioritize branding as their central guiding principle for decision-making and actions. It addresses the criticisms from the anti-globalization movement regarding brands as harmful entities while providing an expert review of branding best practices, including brand positioning, protection, visual and verbal identity, and communications. Additionally, it examines current branding trends, particularly in Asia, with a focus on China and India, as well as the impact of digital advancements on branding. Written by 19 experts, the book aims to enhance understanding of the role and importance of brands, offering valuable insights into building and sustaining successful brands.