John M. Simmons è un autore pluripremiato le cui opere traggono spunto da profonde esperienze personali nell'adozione di bambini dalla Russia. La sua scrittura approfondisce le sfide e le gioie della genitorialità, in particolare per quanto riguarda i bambini con bisogni speciali, offrendo ai lettori uno sguardo acuto sulla forza dei legami familiari. Dopo una carriera di successo nel settore dell'alta tecnologia, Simmons si dedica ora alla scrittura e alla difesa degli orfani, usando la sua voce per promuovere importanti cause sociali.
William Morris, designer, poet, socialist - nature lover. This volume focuses on Morris's vision of the garden, uncovering the principles which had such a profound effect on garden designers such as Gertrude Jekyll and William Robinson.
John Simmons, in this stimulating and readable book, demonstrates how we can write and use words more creatively and persuasively in business today.
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Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.Divided into three parts and written by eighteen experts on the subject, this fully revised and updated guide to brands and branding examines the case for brands, outlines best practice and the future for brands. It includes chapters on brand valuation, what makes a brand great, brand strategy, brand experience, visual and verbal identity, brand communications, brand protection and new chapters on branding in India and brands in a digital world.
The book explores the journey of personal transformation necessary to become a leader and guide for others. It emphasizes the importance of self-discovery and navigating one’s own path before helping others find theirs. Through practical insights and reflective exercises, readers are encouraged to embrace their unique experiences and challenges, ultimately fostering their ability to inspire and lead within their communities.
The narrative delves into the author's introspective journey, exploring personal reflections and memories. It captures the essence of inner thoughts, revealing a deep connection to past experiences and emotions. Through this exploration, the book invites readers to contemplate their own lives and the significance of their memories, fostering a sense of shared humanity and understanding.
This comprehensive history of museums begins with the origins of collecting in prehistory and traces the evolution of museums from grave goods to treasure troves, from the Alexandrian Temple of the Muses to the Renaissance cabinets of curiosities, and onto the diverse array of modern institutions worldwide.
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
