The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies - Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi - as they scramble to mount multi-billion-dollar challenges to Netflix. This book reveals the true costs of the vision quest as companies are turned inside-out and repeatedly redraw their org charts and strategic plans. Print run 75,000.
