Giacomo Negro Libri

A team of sociologists presents a groundbreaking model of concepts and categorization that can guide sociological and cultural analysis of a wide variety of social situations. Using this model, important yet commonplace phenomena such as routine buying decisions can be quantified in terms of the cognitive distance between concepts.

Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and data analysis, this book provides an unprecedented sociological account of the dynamics of wine markets. It shows how the concepts of genre and collective identity explain producers' choices, whether they are selling traditional or nonconventional wines.