This collection of insider accounts examines the organizational impact of COVID-19, offering invaluable lessons for the future. Expert strategists Shivaji Das, Aroop Zutshi, and Janesh Janardhanan explore this unprecedented event through the experiences of CXOs from billion-dollar companies, innovative start-ups, and non-profits worldwide. The book chronicles the challenges faced by diverse organizations as they navigated the crisis, implementing initiatives that affected people, processes, and technology. Through case studies contributed by leaders from various sectors—including social media, technology, aviation, luxury retail, and healthcare—readers gain insights into the strategies that succeeded or failed during the pandemic. It covers the evolution of leadership, organizational culture, innovation, and digitization, providing practical guidance for business leaders to apply in times of economic upheaval, whether facing future pandemics, climate disasters, or cyber-attacks. Contributors include executives from notable organizations such as Julius Baer, SAP, Terumo, and Bangalore International Airport. This work is an essential resource for executives, managers, and business leaders interested in corporate resilience and endurance amid unprecedented challenges.
