Lisa Merriam Libri

Effective naming is crucial for branding success, and this guide offers practical strategies and real-world examples to simplify the process. It covers essential criteria for a great name, debunks common misconceptions, and provides a structured approach to creating, evaluating, and implementing names. Additionally, it addresses challenges like domain names and the relationship between company and product names, offering tools for both small startups and large corporations. This resource aims to streamline the naming process while avoiding costly mistakes.

Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world's leading brands to succeed where military might and diplomacy have failed.