Anandi Ramamurthy Libri

Tells the history of Britain's Asian Youth Movements from the 1970s and 1980s and shows their importance in creating today's multiracial Britain.

Focusing on the historical portrayal of black individuals in colonial advertising, this book examines the evolving ideologies of colonialism and racism in British marketing. It uncovers the context behind famous advertising icons and the commercial motivations of companies. Each chapter offers a chronological exploration of how these images were used to promote products like soap, cocoa, tea, and tobacco, highlighting the interplay between advertising and shifting colonial narratives.

Focusing on the role of visual representations, this volume offers a comprehensive analysis of their significance in the decolonization process from 1945 to 1970. It explores how images influenced political and cultural narratives during this transformative period, shedding light on the intersection of art and historical change.