Sangeeta Waldron è un'esperta di pubbliche relazioni di spicco con una vasta esperienza nella comunicazione e nella gestione delle crisi. Il suo lavoro si concentra sulla sostenibilità e sulla responsabilità sociale d'impresa, riflettendo un profondo impegno verso pratiche commerciali etiche. Waldron porta la sua competenza come redattrice globale per India CSR Network e come autrice di pubblicazioni influenti. La sua carriera comprende collaborazioni con figure e organizzazioni di rilievo, dimostrando una leadership strategica in un contesto internazionale.
Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.
Catering to a diverse audience, this guide offers comprehensive insights into public relations for students, entrepreneurs, and organizations alike. It covers essential topics such as brand creation, effective social media use, media outreach, and global networking strategies. Written in an accessible style, the book is filled with practical tips, proven tools, and real-life case studies, making it an invaluable resource for anyone looking to enhance their PR skills and attract clients. With 12 informative chapters, readers will learn to elevate their brand presence effectively.