Tim Arnold Ordine dei libri (cronologico)

Focusing on the management of marketing at the board level, this handbook offers practical insights for marketing directors. It combines the original guide with a new volume dedicated to digital marketing strategies, providing comprehensive tools and techniques for effective leadership in today's evolving marketing landscape.

The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and boost marketing performance.