This clear-sighted guide helps blend digital and traditional business functions for sustainable competitive advantage. Digital disruption is not the sole solution; essential operations like logistics, manufacturing, and distribution remain crucial for success. The book offers practical insights for leaders navigating the divides between digital and physical realms, disruptors and incumbents, startups and Fortune 500 companies, as well as tech and industrial cultures. Author Robert Siegel, a Silicon Valley VC and Stanford lecturer, illustrates how to analyze and integrate the strengths of both digital and physical attributes for company growth in the coming decade. He emphasizes the importance of balancing these functions and discusses the evolving leadership skills necessary for success in a blended environment. The book includes original research and case studies from notable companies like Daimler, 23andMe, and Google, assessing their organizational capabilities across digital and physical attributes on a proficiency scale. Readers learn to apply this framework to their own organizations, whether leveraging strengths in established companies or mastering competencies in startups. This resource equips businesses to differentiate themselves and lead their industries for years to come.
