Johan López Libri

Focusing on the growth of green businesses in Cúcuta during 2018 and 2019, this research analyzes key factors influencing this trend, including consumer preferences and entrepreneurial insights. It outlines the current business landscape and emphasizes the need for effective strategies. The study characterizes the green business sector, examines consumer motivations for choosing eco-friendly products, and evaluates the impact of public policy on the market. The work establishes objectives, justifications, and limitations, providing a comprehensive view of the sector's dynamics.