Bookbot

Adam M. Brandenburger

    Adam Brandenburger è un'autorità di primo piano nella teoria dei giochi e nella sua applicazione alla strategia aziendale. Il suo lavoro approfondisce le complesse interazioni che plasmano il processo decisionale strategico nel panorama aziendale moderno. Tiene corsi MBA su questo argomento e le sue pubblicazioni fungono da guida per la strategia nell'economia dell'informazione.

    Right Game: Use Game Theory to Shape Strategy
    • Business is like The best combatant wins while the worst loses, right? Not necessarily. Companies can succeed spectacularly without destroying others. And they can lose miserably after competing well. Exceptional businesses win by actively shaping the game they're playing, not playing the game they find. The Right Game shows you how to do this—by altering who's competing, what value each player brings to the table, and which rules and tactics players use. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

      Right Game: Use Game Theory to Shape Strategy2009
      5,0