Harwood Lawrence Childs Libri

This volume stems from a series of lectures presented during a two-week course on public relations organized by the American Council on Public Relations in 1939 and early 1940. It emphasizes that public-relations problems are fundamentally linked to public-opinion issues. The author aims to demonstrate how understanding public opinion can aid in addressing these challenges. The lectures serve two main purposes: first, to provide a theoretical framework of public opinion for public officials, political leaders, and business executives facing public-relations issues; second, to clarify key concepts such as public relations, public opinion, public interest, and propaganda, while evaluating the role of various institutions and practices in shaping public opinion. Special focus is given to public-opinion polls, research, propaganda analysis, and the influence of foreign propaganda on the U.S. landscape. Additionally, suggestions are made for enhancing the effectiveness of public opinion in a democratic context. The publisher, Forgotten Books, aims to preserve historical works using advanced technology, ensuring the original format is maintained while addressing imperfections in the text.