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Nancy L. Etcoff

    Nancy Etcoff, psicologa praticante, approfondisce l'intricata scienza della bellezza, dell'emozione e del cervello. La sua ricerca, che dura da oltre due decenni, esplora le basi biologiche del benessere e della felicità. Condivide queste intuizioni attraverso la sua pratica clinica, consulenze aziendali e l'insegnamento all'Università di Harvard. Il suo acclamato libro porta la scienza della bellezza a un pubblico più vasto, illuminando come la nostra percezione della bellezza sia radicata in processi evolutivi e neurologici.

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    Survival of the Prettiest
    • Survival of the Prettiest

      • 336pagine
      • 12 ore di lettura

      A provocative and thoroughly researched inquiry into what we find beautiful and why, skewering the myth that the pursuit of beauty is a learned behavior. In Survival of the Prettiest, Nancy Etcoff, a faculty member at Harvard Medical School and a practicing psychologist at Massachusetts General Hospital, argues that beauty is neither a cultural construction, an invention of the fashion industry, nor a backlash against feminism—it’s in our biology. Beauty, she explains, is an essential and ineradicable part of human nature that is revered and ferociously pursued in nearly every civilization—and for good reason. Those features to which we are most attracted are often signals of fertility and fecundity. When seen in the context of a Darwinian struggle for survival, our sometimes extreme attempts to attain beauty—both to become beautiful ourselves and to acquire an attractive partner—suddenly become much more understandable. Moreover, if we understand how the desire for beauty is innate, then we can begin to work in our own interests, and not just the interests of our genetic tendencies.

      Survival of the Prettiest