Cunningham, Peggy H Ordine dei libri (cronologico)

Esemplare in buone condizioni. Copertina con piccoli segni di usura e con tracce di polvere. Polvere ai tagli.

This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.