Nirl Eyal Libri

Why do some products capture our attention while others fail? What drives us to engage with certain products out of habit? This book introduces the "Hook Model," a four-step process that companies use to cultivate customer habits. Through repeated hook cycles, successful products achieve their goal of bringing users back consistently, without relying on expensive advertising or aggressive messaging. It serves as a guide for creating products that users can’t resist. Aimed at product managers, designers, marketers, startup founders, and anyone interested in understanding behavior, the book offers: - Practical insights for developing user habits that endure. - Actionable steps for crafting beloved products. - Behavioral techniques employed by habit-forming platforms like Twitter, Instagram, and Pinterest. The author, Nir Eyal, draws on years of research and experience to provide a manual for creating engaging products. He has taught at Stanford and the Hasso Plattner Institute of Design, with his work featured in the Harvard Business Review and other notable publications. Esteemed figures in the industry praise the book as a vital resource for understanding user psychology and driving engagement.

We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives away? In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want. 'If you value your time, your focus or your relationships, this book is essential reading' Jonathan Haidt, author of The Righteous Mind 'A guide to staying focused in an age of constant distraction' Guardian 'Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life' Matt Haig 'Does exactly as it promises. Amazing' Chris Evans 'The best guide I've read for reclaiming our attention, our focus and our lives' Arianna Huffington

Sústredením sa na prečítanie tejto knihy uľahčíte zvládanie všetkých ostatných vecí. Žijeme v čase krízy rozptýlenia, kde nás neustále obklopujú podnety, ktoré nás odvádzajú od dôležitých úloh. Plány sú ignorované, rodina a priatelia sú na vedľajšej koľaji a práca sa zdá nekonečná. Čo ak by ste sa mohli riadiť svojimi najlepšími úmyslami? Nir Eyal, autor bestsellerov a odborník na behaviorálny dizajn, v knihe odhaľuje psychológiu rozptýlenia a vysvetľuje, prečo digitálny detox nie je riešením. Predstavuje štyri kroky, ktoré vám pomôžu uzavrieť dohody so sebou samým a udržať myseľ na správnej ceste. Autor vyvracia mýty o rozptýlení v práci, ktoré sú často prejavom nefunkčnej firemnej kultúry, a objasňuje, čo skutočne riadi ľudské správanie. Taktiež ukazuje, ako rozptýlenie ovplyvňuje vaše vzťahy a ako vychovávať deti v rušivom svete. Praktické techniky v tejto knihe vám umožnia prevziať kontrolu nad svojim časom a pozornosťou, realizovať ambície a žiť život, aký si naozaj prajete.