Jean Kilbourne Libri

Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking expose, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back."When was the last time you felt this comfortable in a relationship?"; An ad for sneakers."You can love it without getting your heart broken."; An ad for a car."Until I find a real man, I'll settle for a real smoke."; A woman in a cigarette ad.Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

Risqué Halloween costumes for young girls. T-shirts that boast “Chick Magnet” for toddler boys. Sexy content on almost every television channel, as well as in movies and video games. Popular culture and technology inundate our boys and girls with an onslaught of graphic sexual messages at earlier ages than ever before. Without the emotional sophistication to understand what they are doing and seeing, kids are getting into increasing trouble emotionally and socially. Parents are left shaking their heads, wondering: How did this happen? What can we do? Diane E. Levin, Ph.D., and Jean Kilbourne, Ed.D., internationally recognized experts in, respectively, early childhood development and the impact of the media on children and teens, offer parents essential, age-appropriate strategies to counter the assault. Filled with savvy suggestions, helpful sample dialogues, and poignant stories from families dealing with these issues, So Sexy So Soon provides parents with the information, skills, and confidence they need to discuss sensitive topics openly and effectively–so their kids can just be kids.