The Brand Gap

How to bridge the distance between business strategy and design

Autori

• Marty Neumeier

Parametri

• Arte
• Arte / Cultura
• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."

Per saperne di più

Lingua: Inglese

Pubblicato: 2006