Influence

The psychology of persuasion

Autori

• Robert B. Cialdini

Parametri

• Auto-aiuto
• Commercio
• Regali per le donne
• Saggistica
• Temi psicologici

Maggiori informazioni sul libro

"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--

Lingua: Inglese

Pubblicato: 2021