Management information systems : managing the digital firm

Autori

• Kenneth C. Laudon
• Jane Price Laudon

Parametri

• 608 pagine
• 22 ore di lettura

• Business & Management
• Commercio
• Libri di testo
• Saggistica
• Tecnologia & Ingegneria

Maggiori informazioni sul libro

For undergraduate and graduate-level courses in Management Information Systems. This book emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge).

Lingua: Inglese

Pubblicato: 2004

(In brossura)