Bookbot
Esaurito ma molto ricercato!
Ce l'hai a casa?Guadagna tra 0,68 € e 1,61 € vendendo questo libro con.
Vendi libri

Marketing Research Essentials

Valutazione del libro

Aggiungi una valutazione

Parametri

  • 480pagine
  • 17 ore di lettura

Maggiori informazioni sul libro

Marketing Research Essentials, 4th Edition is filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas. The text connects the materials to the real world of marketing research, as it's practiced in today's top firms. Both authors bring a combined 40 years of marketing research experience to the new edition. This fourth edition continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.

Pubblicazione

Acquisto del libro

Marketing Research Essentials, Roger Gates

Lingua
Pubblicato
2004
product-detail.submit-box.info.binding
(In brossura)
Ti avviseremo via email non appena lo rintracceremo.

Metodi di pagamento

2,0
Sentimenti contrastanti
1 Valutazioni
Aggiungi una valutazione

Qui potrebbe esserci la tua recensione.

Lingua
Inglese
Pubblicato
2004
Formato
In brossura
Pagine
480
ISBN10
0471448451
ISBN13
9780471448457
Serie
Tag
Saggistica, Libri di testo, Commercio, Business & Management, Marketing & Vendite
Valutazione
2 su 5
Descrizione
Marketing Research Essentials, 4th Edition is filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas. The text connects the materials to the real world of marketing research, as it's practiced in today's top firms. Both authors bring a combined 40 years of marketing research experience to the new edition. This fourth edition continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.