Principles and practice of marketing

Autori

• David Jobber

Parametri

• 860 pagine
• 31 ore di lettura

• Commercio e vendita
• Economia e affari
• Imprenditoria
• Libri di testo
• Saggistica

Maggiori informazioni sul libro

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.

Lingua: Inglese

Pubblicato: 1998

(In brossura)