Competitive Advantage: Creating and Sustaining Superior Performance

Autori

• Michael E Porter

Parametri

• Commercio e vendita
• Economia
• Economia e affari
• Leadership
• Saggistica

Maggiori informazioni sul libro

Introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service.

Lingua: Inglese

Pubblicato: 1985

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