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Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
Acquisto del libro
Creative advertising, Mario Pricken
- Lingua
- Pubblicato
- 2010
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- (In brossura)
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Metodi di pagamento
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- Titolo
- Creative advertising
- Lingua
- Inglese
- Autori
- Mario Pricken
- Editore
- Thames & Hudson
- Pubblicato
- 2010
- Formato
- In brossura
- ISBN10
- 0500287333
- ISBN13
- 9780500287330
- Serie
- Tag
- Saggistica, Arte / Cultura, Commercio, Business & Management, Arte, Manuali e guide, Scienza, Design, Marketing & Vendite, Letteratura specialistica, Ispirazione, Creatività
- Valutazione
- 4,05 su 5
- Descrizione
- Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.