Strategic Market Management

Autori

• David A. Aaker

Parametri

• 344 pagine
• 13 ore di lettura

• Business & Management
• Commercio
• Gestione & HR
• Libri di testo
• Saggistica

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Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more.

Lingua: Inglese

Pubblicato: 2008

(In brossura)