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Public Relations Strategy

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This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.

Pubblicazione

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Public Relations Strategy, Sandra Oliver

Lingua
Pubblicato
2001
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3,4
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Lingua
Inglese
Editore
Kogan Page
Pubblicato
2001
Formato
In brossura
Pagine
160
ISBN10
0749435410
ISBN13
9780749435417
Serie
Valutazione
3,4 su 5
Descrizione
This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.