Consumer Behaviour: A European Perspective

Autori

• Michael R. Solomon

Parametri

• 704 pagine
• 25 ore

• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.

Lingua: Inglese

Pubblicato: 2013

(In brossura)