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Focusing on customer-centric strategies, this manual offers actionable models and processes to enhance Customer Experience (CX). It guides readers through investigating and diagnosing obstacles faced by teams, emphasizing the importance of data gathering for informed decision-making. By implementing a governance model, users can effectively monitor the success and progress of internal changes and experiments, ultimately leading to improved customer satisfaction, conversion rates, and loyalty.
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Customers Know You Suck, Debbie Levitt
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- 2022
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