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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service

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With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. This book provides guidance on what works, what doesn't - and the revenue and word-of-mouth payoff of getting it right.

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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service, John A. Goodman, Richard DuFresne

Lingua
Pubblicato
2014
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(Copertina rigida),
Condizioni del libro
In ottime condizioni
Prezzo
5,19 €

Metodi di pagamento

Lingua
Inglese
Editore
Amacom
Pubblicato
2014
Formato
Copertina rigida
Pagine
256
ISBN10
081443388X
ISBN13
9780814433881
Serie
Descrizione
With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. This book provides guidance on what works, what doesn't - and the revenue and word-of-mouth payoff of getting it right.