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Integrated Advertising, Promotion and Marketing Communications

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  • 480pagine
  • 17 ore di lettura

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For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

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Integrated Advertising, Promotion and Marketing Communications, Donald Baack, Kenneth Clow

Lingua
Pubblicato
2014
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Lingua
Inglese
Pubblicato
2014
Formato
Spirale
Pagine
480
ISBN10
0273786989
ISBN13
9780273786986
Serie
Tag
Saggistica, Libri di testo, Commercio, Business & Management, Marketing & Vendite
Valutazione
5 su 5
Descrizione
For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.