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This text provides an introduction to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. Areas covered include market analysis and target marketing, pricing strategy and marketing in modern global economy.
Acquisto del libro
Marketing, AA.VV.
- Lingua
- Pubblicato
- 1995
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- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- Marketing
- Lingua
- Inglese
- Autori
- AA.VV.
- Editore
- McGraw-Hill
- Pubblicato
- 1995
- Formato
- Copertina rigida
- Pagine
- 896
- ISBN10
- 0070068798
- ISBN13
- 9780070068797
- Serie
- Descrizione
- This text provides an introduction to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. Areas covered include market analysis and target marketing, pricing strategy and marketing in modern global economy.