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"The only book about scholarly communication that his reviewer has ever wanted to read from cover to cover". -- ARBA"Day's style is light and witty; ' his examples memorable, funny, and instructive; and through it all is a canny wisdom". -- Society for Scholarly Publishing "An outstanding book, one to be on the shelf of every scientific writer. Not that it will stay on the shelf much. Countless anecdotes and unexpected touches of wit and humor will keep the reader from putting the book away..". -- Issues in Writing
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