Strategic Marketing Management

Autori

• Richard Malcolm Sano Wilson
• Colin Gilligan
• David J. Pearson

Parametri

• 644 pagine
• 23 ore di lettura

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.

Lingua: Inglese

Pubblicato: 1992

(In brossura)