Essentials of Marketing

Autori

• Jim Blythe

Parametri

• Marketing & Vendite
• Marketing e PR

Maggiori informazioni sul libro

This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.

Lingua: Inglese

Pubblicato: 2008

(In brossura)