Questo è quello che aggiungi al carrello
Maggiori informazioni sul libro
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Acquisto del libro
The Hidden Persuaders, Vance Oakley Packard
- Lingua
- Pubblicato
- 1962
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 31,49 €
Metodi di pagamento
Qui potrebbe esserci la tua recensione.