Captive Audience

Autori

• Susan Crawford

Parametri

• 368 pagine
• 13 ore di lettura

• Business & Management
• Commercio
• Marketing & Vendite
• Marketing e PR
• Saggistica

Maggiori informazioni sul libro

From railroad to telephone -- Regulatory pendulum : the long twilight struggle -- A family company -- Going vertical : lessons from AOL-Time Warner -- Netflix, dead or alive -- The peacock disappears -- The programming battering ram -- When cable met wireless -- The biggest squeeze of all -- Comcast's marathon -- The FCC approves -- Aftermath -- The AT&T - T-Mobile deal -- The costly gift.

Lingua: Inglese

Pubblicato: 2014

(In brossura)