The long tail: How endless choice is creating unlimited demand

Autori

• Chris Anderson

Parametri

• 238 pagine
• 9 ore di lettura

• Commercio e vendita
• Computer, IT, programmazione
• Economia
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products

Lingua: Inglese

Pubblicato: 2006

(In brossura)