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Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
Acquisto del libro
Marketing for Hospitality and Tourism, AA.VV.
- Lingua
- Pubblicato
- 2021
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Lingua
- Inglese
- Autori
- AA.VV.
- Editore
- Pearson
- Pubblicato
- 2021
- Formato
- In brossura
- Pagine
- 688
- ISBN10
- 1292363517
- ISBN13
- 9781292363516
- Serie
- Valutazione
- 4,25 su 5
- Descrizione
- Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.