Esaurito
Parametri
- 384pagine
- 14 ore di lettura
Maggiori informazioni sul libro
Foundations of marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
Acquisto del libro
Foundations of Marketing, David Jobber, John Fahy
- Lingua
- Pubblicato
- 2006
- product-detail.submit-box.info.binding
- (In brossura)
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- Titolo
- Foundations of Marketing
- Lingua
- Inglese
- Autori
- David Jobber, John Fahy
- Editore
- McGraw-Hill
- Pubblicato
- 2006
- Formato
- In brossura
- Pagine
- 384
- ISBN10
- 007710918X
- ISBN13
- 9780077109189
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Business & Management, Altri libri di testo, Marketing & Vendite, Marketing e PR
- Valutazione
- 3,7 su 5
- Descrizione
- Foundations of marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.