Esaurito
Parametri
- 384pagine
- 14 ore di lettura
Maggiori informazioni sul libro
Discovera framework for digital marketing and social media that will help students navigate this rapidly changing field, how marketing adds value to customers and organisations, how innovative brand positioning drives commercial success, how companies in the service sector such as Paddy Power build a loyal customer base, and how viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance.
Acquisto del libro
Foundations of Marketing, John Fahy, David Jobber
- Lingua
- Pubblicato
- 2015
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- (In brossura)
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- Titolo
- Foundations of Marketing
- Lingua
- Inglese
- Autori
- John Fahy, David Jobber
- Editore
- McGraw-Hill Education
- Pubblicato
- 2015
- Formato
- In brossura
- Pagine
- 384
- ISBN10
- 0077167953
- ISBN13
- 9780077167950
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Business & Management, Altri libri di testo, Marketing & Vendite, Marketing e PR
- Valutazione
- 3,7 su 5
- Descrizione
- Discovera framework for digital marketing and social media that will help students navigate this rapidly changing field, how marketing adds value to customers and organisations, how innovative brand positioning drives commercial success, how companies in the service sector such as Paddy Power build a loyal customer base, and how viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance.