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Focusing on the methods and issues in Marketing Communications, this book offers a comprehensive mix of academic insights and practical applications. It explores how brands effectively engage with their audiences, providing readers with a deep understanding of the strategies involved in marketing communication.
Acquisto del libro
Marketing Communications, Chris Fill, Sarah Turnbull
- Lingua
- Pubblicato
- 2023
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- (In brossura)
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Metodi di pagamento
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- Titolo
- Marketing Communications
- Lingua
- Inglese
- Autori
- Chris Fill, Sarah Turnbull
- Editore
- Pearson
- Pubblicato
- 2023
- Formato
- In brossura
- Pagine
- 656
- ISBN13
- 9781292400327
- Serie
- Valutazione
- 3,95 su 5
- Descrizione
- Focusing on the methods and issues in Marketing Communications, this book offers a comprehensive mix of academic insights and practical applications. It explores how brands effectively engage with their audiences, providing readers with a deep understanding of the strategies involved in marketing communication.