Marketing Communications

Autori

• Chris Fill
• Sarah Turnbull

Parametri

• 656 pagine
• 23 ore di lettura

• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Focusing on the methods and issues in Marketing Communications, this book offers a comprehensive mix of academic insights and practical applications. It explores how brands effectively engage with their audiences, providing readers with a deep understanding of the strategies involved in marketing communication.

Lingua: Inglese

Pubblicato: 2023

(In brossura)