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This text provides concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. The chapters give a general introduction to international business, emphasizing the environmental factors, with less coverage of operations. A variety of real world examples and cases from small, medium and large companies throughout the world are included
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Global Business Today, Charles W. L. Hill
- Lingua
- Pubblicato
- 2004
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- (In brossura)
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- Titolo
- Global Business Today
- Lingua
- Inglese
- Autori
- Charles W. L. Hill
- Editore
- McGraw-Hill
- Pubblicato
- 2004
- Formato
- In brossura
- Pagine
- 582
- ISBN10
- 0071214712
- ISBN13
- 9780071214711
- Serie
- Valutazione
- 3,05 su 5
- Descrizione
- This text provides concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. The chapters give a general introduction to international business, emphasizing the environmental factors, with less coverage of operations. A variety of real world examples and cases from small, medium and large companies throughout the world are included