The decisive moment : how the brain makes up its mind

Autori

• Jonah Lehrer

Parametri

• 294 pagine
• 11 ore di lettura

• Economia e affari
• Motivazione e auto-aiuto
• Psicologia
• Saggistica
• Scienza

Maggiori informazioni sul libro

Our best decisions are a finely tuned blend of feeling and reason - and the precise mix depends on the situation. This title shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis.

Lingua: Inglese

Pubblicato: 2009