60-Minute Brand Strategist

Autori

• Idris Mootee

Parametri

• 246 pagine
• 9 ore di lettura

• Arte / Cultura
• Commercio e vendita
• Design
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Showing you how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership, this book demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends.

Lingua: Inglese

Pubblicato: 2013

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