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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Acquisto del libro
Marketing warfare, Jack Trout, Al Ries
- Lingua
- Pubblicato
- 1997
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Titolo
- Marketing warfare
- Lingua
- Inglese
- Autori
- Jack Trout, Al Ries
- Editore
- McGraw-Hill
- Pubblicato
- 1997
- Formato
- In brossura
- Pagine
- 216
- ISBN10
- 0070527261
- ISBN13
- 9780070527263
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Auto-aiuto, Guerre, Marketing & Vendite, Imprenditoria
- Valutazione
- 4,1 su 5
- Descrizione
- "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today