The new rules of green marketing : strategies, tools, and inspiration for sustainable branding

Autori

• Jacquelyn A. Ottman

Parametri

• 252 pagine
• 9 ore di lettura

• Commercio e vendita
• Economia e affari
• Sostenibilità

Maggiori informazioni sul libro

This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.

Lingua: Inglese

Pubblicato: 2011